ALAF’s 2024 Marketing Playbook
ISAMBA KASAKA, Head of Marketing, ALAF
In 2024, my focus at ALAF was twofold: build a strong brand and ensure our products were accessible across Tanzania. We ran a nationwide TV campaign, boosted digital engagement, and trained dealers to clearly communicate our value. At the same time, we strengthened our route to market by empowering key dealers and expanding distribution. In 2025, we’ll open 15 new showrooms and spotlight our premium tile profiles. With color-coated sales up 12%, we’re ready to lead the shift toward quality solutions.
The Group CEO says customer service is not just transactional, but also
emotional and needs ____________ to really understand what the Customer needs from us.
Your answer is the password to the next page
Product knowledge & understanding to Customer is very key on Product Market growth & Expansion
Incorporating innovative distribution strategies with brand education has clearly improved the market presence. A commitment to customer education and dealer network empowerment has fostered growth, resilience, and future opportunities.
Customers seek quality products from trusted suppliers,